iOS · PhoneGap / Cordova · Sports

Coors Light —
Fans del Frío

A mobile companion for Mexican Primera División fans in the United States.

The product

Coors Light launched Fans del Frío on mobile in April 2012 as part of its outreach to legal-drinking-age U.S. Hispanic soccer fans. The smartphone app let fans add scheduled Mexican Primera División matches directly to their calendars and receive reminders to catch the games.

The wider campaign

The app belonged to a broader digital program surrounding Fanáticos del Frío. Contemporary coverage describes a mobile site with soccer news, scores, statistics, highlights, and Quiniela, a weekly match-prediction contest. The desktop site also offered a webcam-based CoolCast experience.

Those features document the campaign around the app; they are included here as context and are not presented as functionality from the iOS implementation.

The engineering story

The surviving public coverage establishes the app’s launch and calendar feature. My PhoneGap/Cordova work and the interactive parallax experience come from firsthand project experience; public technical documentation and verified app screenshots no longer appear to be available.

CAMPAIGN RESOURCES

Coors Light’s 2012 mobile launch announcement ↗ Contemporary mobile-industry coverage ↗ Surviving campaign design archive ↗ Historical App Store reference ↗

THE CAMPAIGN WORLD

Soccer, snow, and an unmistakably cold visual system.

Fans del Frío campaign overview with snowy mountains and a website displayed on an iMac. — The campaign’s icy identity framed its map-based fan experience.

Fans del Frío website screens showing the Quiniela contest and CoolCast match experience. — Website artwork shows the campaign’s Quiniela and CoolCast experiences. These images depict the wider website, not the iOS app.

Campaign artwork by Abe Garcia, retained from the original Behance project.

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