Cordova · Live experience
Center Screen
The audience becomes part of the performance.
The product
In 2013, Folly Theater, VML, and New Century Follies invited audiences to keep their phones on. Center Screen let the audience help shape a live performance from their seats.
Audience members could explore performer information and vote on songs, costumes, and props, then watch their choices unfold on stage. The experience also included a virtual spotlight and social sharing.
Watch the campaign
VML’s campaign film, presented by ADC Global Network. View on Vimeo ↗
Campaign recognition
The team’s work received a 2014 Tomorrow Award and a 2014 One Show Merit in Interactive.
CAMPAIGN RESOURCES
Campaign film on Vimeo ↗The One Show — campaign details and creative credits ↗The Webby Awards — project archive ↗ADC — 2014 Tomorrow Awards announcement ↗Muse by Clios — interview with Brent Scholz ↗Kasey Riley — Folly Theater retrospective ↗Wayback Machine — original website archive search ↗FROM THE ORIGINAL CAMPAIGN
A phone becomes part of the show.
